AEFF is currently working a new film entitled 'White Gold' (the name given to ivory by Chinese traders). This is the promotional trailer we are using to help raise money for the production and dissemination costs of this film. As with all AEFF productions, this film is non-commercial and will be used for educational and awareness-raising purposes only.
The film, currently in production, is being made from Kenya's perspective and will be a powerful voice supporting Kenya's opposition to the re-opening of a legal international ivory trade. The film investigates the current status of African elephants, today's unprecedented poaching levels, and the international ivory trade.
Working in cooperation with the Kenya Wildlife Service (KWS), eminent scientists and conservationists across Kenya and internationally, the film follows the ivory trail from source to consumer, covering issues never before seen on film and examining the security and economic implications of the illegal ivory trade - and the potential future impact should international ivory trading be legalized by the Convention on International Trade in Endangered Species (CITES).
As a conservation education tool, the film has three key objectives:
(i) when screened in multiple languages at CITES 2013, to encourage the international delegates to vote in support of Kenya's opposition to re-opening the ivory trade -- the result of this vote by the 175 member nations of CITES is critical to the survival of the African Elephant;
(ii) to create awareness among consumer nations, particularly in the Far East, in order to slow the demand for ivory -- to support the conservation community's efforts to make the buying of ivory socially unacceptable (much as was achieved with the fur trade in the West);
(iii) as a free educational resource disseminated across 46 African countries through AEFF's established distribution network that reaches hundreds of millions of people across the continent.
The cumulative effect of addressing CITES, the consumer nations and the African elephant range states will have a significant impact on elephant conservation, because the result of the CITES vote and reducing the demand for ivory in consumer nations are key to the survival of the species, and because this film, as an educational tool in Africa, will maintain its relevance for many years to come.
Not only elephants and their habitat (also shared by other wildlife) will benefit from the effects of this film. The security and stability of African countries are at stake (for a legal ivory trade would create an "ivory rush" and a proliferation of weapons uncontainable by most African countries with their limited resources), with implications for people's personal safety, businesses, investor confidence and the tourist trade (which in many African countries is the biggest employer and a major foreign exchange earner). Ivory is also increasingly being used as an untraceable form of revenue for subversive organisations, with worldwide security implications.
AEFF is seeking support for the production of this important film. If you are able to make a donation, please visit our website for more details: http://africanenvironmentalfilms.squarespace.com/donate